Pengembangan dan Implementasi Website sebagai Media Promosi Digital pada UMKM Takoyaki FF di Jakarta Selatan
Keywords:
Website, Promotional Media, MSME, Information Technology, TakoyakiAbstract
The development of information technology has a major impact on various business sectors, including Micro, Small, and Medium Enterprises (MSMEs). One of the main challenges faced by MSMEs is the limited promotional media, resulting in a narrow marketing reach. Takoyaki FF, a Japanese-style snack culinary business, also requires effective promotional tools to improve competitiveness and attract more customers. This community service activity aims to implement a website as a digital promotional medium for Takoyaki FF MSME, located at Jl. Halimun Raya, Setiabudi District, South Jakarta. The website contains business profile information, menu list, product photos, and business location. The implementation method includes observation, data collection, system design, website development, implementation, testing, and socialization, which is generally consistent with the website-based system development stages found in similar studies. Evaluation results showed a positive response from the partner, with website appearance rated very good (60% very attractive), ease of use rated good (80% easy to very easy), and information completeness rated good (80% complete to very complete). This activity successfully encouraged MSME digital transformation and improved the quality of online business promotion.
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